There are a lot of parking companies available for you to choose from. So how do you know which is the best one for you to start out with? One of my internet marketing strategies is to look at the overall picture of any tool and not choose one over another simply because it out performs in one area. With that in mind, here are some points that you should look at to make the best decision for you.

One thing to keep in mind is that there are a ton of companies out there and they are very competitive…meaning they are competing for your business! This is a really, really good thing and you end up being the big winner here.

User friendliness

Is the site easy to get around for you? Especially when you are new, this may be the biggest single criteria you use for choosing the parking company. This is an easy way to make some money, so keep it easy and focus on buying good domains, not trying to figure out a particular company’s site!

Payout

What rate do they pay for the ads. Each company will tell you what they pay…some will be higher than others. Actually this isn’t the biggest criteria, but it is good to know. For some reason sometimes a site will actually make me more money with one parking company even though it has a lower payout…so don’t make this the only criteria you use.

Their payout history

This is more important in my mind than the payout itself. Does the company have a good reputation for paying? How often do they pay, things like that.

Reports and records

I really like to see where my traffic is coming from, so I like a company that gives me good reports. If I can see if the traffic is coming from the US or internationally, it might help me to make decisions about that domain later.

I definitely want reports that clearly show me how many visitors I’ve had, what the click through rates are and how much they pay me per click.

Once I have some basic data about my visitors, about the traffic to the site, I can then “shop around” and try other parking companies if I want.

So when you are searching, don’t stress too much about picking “the right one”…there really isn’t one that is perfect or the one and only right one. You will probably end up moving your domains around or if you have lots of them you may have some parked with one company and others parked elsewhere. But to start I definitely suggest you start with one. Get yourself a baseline, see how it works out and then you can switch around if you want.